Grit Avenue

Grit Avenue started as a vision—bold, authentic and built to stand out. From concept to execution, we shaped the identity, crafted the design, built the eCommerce experience and launched a digital strategy that moves. Every detail, from storytelling to visuals, was designed to create impact. Streetwear with a story, backed by strategy that delivers.

We Delivered

Brand Identity
Ecommerce Buildout
Video Production
Photography
Creative Direction
Apparel Design
Paid Social

Fusing tropical-inspired design cues with the raw grit of New England. Every piece reflects that contrast, where vibrant escapism meets a rugged, unapologetic edge.

Man sitting outdoors wearing sunglasses, pink sweatshirt, and black cap
Black and white baseball cap on pavement with "Grit Avenue" logo.
Side profile of a man wearing a white baseball cap, standing outdoors in front of blurred buildings.
Man sitting on bench in front of historic building with stone steps, surrounded by greenery and informational signs, cobblestone street in foreground, black and white photo.
Man in black hoodie and white cap sitting on steps, wearing casual attire with sneakers.
Man in white t-shirt and gray baseball cap standing on cobblestone street, urban setting.
Two black baseball caps with embroidered designs on a stone ledge.

Paradise is a State of Mind

it’s not a place, it’s a feeling. It’s where you find happiness, where you create home, wherever that might be. For Grit Avenue, it’s a metaphor for living authentically, embracing your own vibe and carving out your version of paradise, no matter where you are.

A Digital Experience That Converts.

We built Grit Avenue’s eCommerce platform to do more than sell—it creates a seamless journey that turns visitors into loyal customers. With a clean, intuitive UI and a design that stays true to the brand’s story, every detail was crafted to drive results.

Business metrics showing 15,000 customers, 4.6% conversion rate, and 26% returning customers.

Let's build together.

Have a project in mind? Questions about the work that we do? Just shoot us a message and we’ll have a conversation.

​No pressure, obligation or any of that junk. We promise.